Who We Are
Pure Osho General Trading is a dynamic FMCG supply and distribution company headquartered in Dubai, UAE, with operational extensions in Egypt and growing reach across the MENA and GCC regions. Established in 2020, we've built our reputation as a trusted partner for retailers, foodservice businesses, and distributors throughout the Emirates.
We specialize in premium food products under our in-house brands Pure Espresso and Aqua Premium, catering to retailers, foodservice, and private label clients across Dubai, Abu Dhabi, Sharjah, and beyond. Our comprehensive understanding of the UAE market allows us to deliver products that meet local preferences while maintaining international quality standards.
Our Mission, Vision & Values
Our Mission
To provide reliable, scalable, and high-quality FMCG solutions to partners across the Middle East and beyond, with an unwavering focus on value, trust, and innovation.
Our Vision
To be a regional leader in food supply and private label services, bridging global demand with sustainable sourcing and flexible distribution.
Our Values
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Quality Assurance: Delivering only premium products that meet UAE regulatory standards and exceed customer expectations
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Reliability: Ensuring consistent supply and timely delivery throughout Dubai and all Emirates
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Transparency: Building honest relationships with clear communication and fair business practices
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Innovation: Continuously improving our processes and offerings to better serve the evolving UAE market
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Sustainability: Implementing environmentally responsible practices across our supply chain
Our Journey
2020
UAE Launch
Pure Osho General Trading emerged from a vision to bridge the gap between global food producers and the growing Middle Eastern market. Our founders, with extensive backgrounds in international trade and food distribution, recognized the need for a reliable FMCG supplier that could maintain consistent quality while navigating the complexities of cross-border commerce
2021
Egypt Expansion
Expanded our operations to include a Cairo office, strengthening our presence in North Africa and creating more efficient supply routes.
2022
Brand Development
The launch of our proprietary brands—Aqua Premium for canned and frozen foods, and Pure Espresso for Italian-roasted coffee—marked a significant milestone in our growth journey. These brands embody our commitment to quality and have become trusted names in the regional FMCG landscape.
2024
Logistics & White Labeling
Launched warehousing and B2B labeling services.
Our Global Presence
